MIAMIx707 From , joined Dec 1969, posts, RR: Reply 5, posted (5 years 2 months 1 week 6 days 10 hours ago) and read 2839 times:
Quoting Md95 (Reply 4): Another red/white Swiss color; how boring!!
yeah
The pink was great! why???
My theory holds true, the airlines with perfectly good liveries can't wait to get a crappy look. Thoses that DO need a change.. (like EL AL, Lufthansa) don't bother!
OwlEye From Netherlands, joined Feb 2006, 852 posts, RR: 2 Reply 9, posted (5 years 2 months 1 week 6 days 10 hours ago) and read 2716 times:
Swiss people disliked the magenta Helvetic image from the beginning. This new livery is not an improvement, not innovative rather boring. Anyway it does serve and satifies the Swiss public now but is this all they could come up with? Inspireless.
Drgmobile From United States of America, joined Aug 2006, 419 posts, RR: 0 Reply 16, posted (5 years 2 months 1 week 6 days 8 hours ago) and read 2500 times:
My first thought was that the company was acquired by Lufthansa and was being positioned as a Swiss partner. Guess that's not the case? Funny, I'd actually have thought that Swiss International might have trademark infringement with this one, even if it is the flag of Switzerland.
Srbmod From United States of America, joined Mar 2001, 16021 posts, RR: 57 Reply 18, posted (5 years 2 months 1 week 6 days 8 hours ago) and read 2439 times:
AIRLINERS.NET CREW HEAD MODERATOR
It looks better than that Pepto-Bismal colored livery they started out with.
Hello Airplanes? Yeah, it's Blimps. You win, bye....
LTU932 From Germany, joined Jan 2006, 13864 posts, RR: 54 Reply 19, posted (5 years 2 months 1 week 6 days 8 hours ago) and read 2404 times:
Quoting Drgmobile (Reply 16): Funny, I'd actually have thought that Swiss International might have trademark infringement with this one, even if it is the flag of Switzerland.
Why a trademark infringement issue for LX? Only because their parent LH owns the SR brand and the tail looks a lot like the all red tail with the white cross that SR used to have?
Sabena332 From , joined Dec 1969, posts, RR: Reply 20, posted (5 years 2 months 1 week 6 days 8 hours ago) and read 2388 times:
Quoting Srbmod (Reply 18): t looks better than that Pepto-Bismal colored livery they started out with.
The stuff is called Pepto-Bismol and it is great, I always drink it when I am in the USA, it repairs your stomach within minutes after a heavy carousal.
As for the livery, somehow I liked to old one better, the new one is boring and reminds me too much of Swissair.
RJ100 From Russia, joined Nov 2000, 4099 posts, RR: 46 Reply 21, posted (5 years 2 months 1 week 6 days 8 hours ago) and read 2351 times:
In fact you are not allowed to use the Swiss flag as your main logo for commercial reasons...
There you see how many times the law gets broken .
As for Helvetic, they dropped their low cost services and their new customers are more conservative, the new conservative logo fits perfect with them .
ZRHnerd From , joined Dec 1969, posts, RR: Reply 22, posted (5 years 2 months 1 week 6 days 7 hours ago) and read 2292 times:
Quoting RJ100 (Reply 21): In fact you are not allowed to use the Swiss flag as your main logo for commercial reasons...
There you see how many times the law gets broken
Wasn't that the debate they just recently held? I think they are about to change the laws to what you have just stated above. Special permission will be have to be acquired to use the Swiss flag for commercial use.
RJ100 From Russia, joined Nov 2000, 4099 posts, RR: 46 Reply 23, posted (5 years 2 months 1 week 6 days 7 hours ago) and read 2270 times:
Yes, so far in fact only State owned companies are allowed to use the flag.
Even Swiss would not qualify for this at the moment since they became a private owned company. In a lesser extend there is also Belair (as a relict of former SAirGroup) and Helvetic...
In fact the Swiss flag gets used so many times, souvenirs, watches, knives etc. but the law now sees some changes. Probably they will make a big change so that the flag can legally be used by private companies too. As you see it happens anyway and it's almost impossible to control.
The whole thing is not unproblematic. The image of a country in the hands of private companies...
Gerardo From Switzerland, joined May 2000, 3479 posts, RR: 42 Reply 24, posted (5 years 2 months 1 week 6 days 7 hours ago) and read 2214 times:
Never knew, that Victorinox, Swatch and so on are state owned. But I guess, they are the same outlaws as Swiss International ...
dominguez(dash)online(dot)ch ... Pushing the limits of my equipment
25 RJ100: Then you should read my post again. Regards, RJ100
26 SwissA330: No, they do need a 'prominent' swiss flag, just a small one next to the registration (as other swiss airlines or helvetic previously had) is enough.
27 Gerardo: Sorry, RJ100, but I rather listen to the pro's in this area. No offence meant Gerardo
28 A388: Nice livery, I like it. It's simple but very well recognisable as a Swiss airline of course. Good luck to Helvetic A388
29 Lsgg: Totally agree with this ! Fed up with non sense magenta !
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