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Why Does Every Jetway Have HSBC Ads?  
User currently offline727Thumpship From United States of America, joined Mar 2011, 11 posts, RR: 0
Posted (3 years 5 months 5 days 11 hours ago) and read 18962 times:

why does every jetway seem to have those pretentious advertisements by HSBC? its feels like they balling hard for people boarding and leaving planes.


Until my death, I'm bangladesh.
62 replies: All unread, showing first 25:
 
User currently offlineBMI727 From United States of America, joined Feb 2009, 15729 posts, RR: 26
Reply 1, posted (3 years 5 months 5 days 11 hours ago) and read 18924 times:

Quoting 727Thumpship (Thread starter):
why does every jetway seem to have those pretentious advertisements by HSBC?

They paid for it. Same reason why most of the busses, trains, etc. in a certain city might bear the ads for some other company.

Quoting 727Thumpship (Thread starter):
its feels like they balling hard for people boarding and leaving planes.

That's because that's exactly what they are doing. And I think it is genius marketing for a company that markets itself as "The World's Local Bank", making one of the first things you see after possibly arriving on another continent being their logo.



Why do Aerospace Engineering students have to turn things in on time?
User currently offlineUSXguy From United States of America, joined Jan 2006, 1013 posts, RR: 5
Reply 2, posted (3 years 5 months 5 days 11 hours ago) and read 18854 times:

... and in cities that don't even have an HSBC branch!!


xx
User currently offlineUAL747 From , joined Dec 1969, posts, RR:
Reply 3, posted (3 years 5 months 5 days 9 hours ago) and read 18580 times:

LOL, well they paid for it. But in all reality, we don't even have HSBC. I think those jet bridges are hard to come by in the US-Midwest/South.

UAL


User currently offlinextra1 From United Kingdom, joined Jul 2005, 111 posts, RR: 2
Reply 4, posted (3 years 5 months 5 days 8 hours ago) and read 18430 times:

The Hong Kong & Shanghai Banking Corporation ( HSBC): their ads and bank branches are literally everywhere now. Such aggressive expansion, from when they were more of just a local bank in Hong Kong.

User currently offlineBirdwatching From Germany, joined Sep 2003, 3818 posts, RR: 51
Reply 5, posted (3 years 5 months 5 days 5 hours ago) and read 18116 times:

Excellent question! I never thought about it, but now that you mention it, it is true! Almost feels like HSBS ads only ever appear on jetways, but almost everywhere in the world. Like they had the monopoly for advertising on jetways.

On a side note, airside areas of airports always seem to have SAP poster ads, but I rarely see ads of that company elsewhere.

Soren   



All the things you probably hate about travelling are warm reminders that I'm home
User currently offlinesr176 From Switzerland, joined Feb 2001, 409 posts, RR: 0
Reply 6, posted (3 years 5 months 5 days 4 hours ago) and read 17982 times:

Isn't it that every bagage trolley has Samsung add ?

User currently offlinetymnbalewne From Bermuda, joined Mar 2005, 947 posts, RR: 1
Reply 7, posted (3 years 5 months 5 days 4 hours ago) and read 17852 times:

Quoting xtra1 (Reply 4):
The Hong Kong & Shanghai Banking Corporation ( HSBC): their ads and bank branches are literally everywhere now. Such aggressive expansion, from when they were more of just a local bank in Hong Kong.

[pedant]Actually HSBC stands for "Hongkong & Shangai..." not "Hong Kong & Shanghai." (No space in "Hongkong."
Although the then-British colony separated the words "Hong" and "Kong" in 1926, HSBC did not follow suit. [/pedant]

Do I win the pedantic award of the year?  



Dewmanair...begins with Dew
User currently offlineop3000 From United States of America, joined Jun 2009, 1763 posts, RR: 2
Reply 8, posted (3 years 5 months 5 days 3 hours ago) and read 17788 times:

It's a global communications strategy, and they chose the jetbridges as a central placement choice. They've been pioneers in the sense that most of the airports never had jetbridge ads until HSBC came along. Since then there's been a few copycats - RBS got the MAN jetbridges and Visa did the same at JNB (probably a World Cup thing).

User currently offlinejamesontheroad From United Kingdom, joined Jul 2005, 543 posts, RR: 1
Reply 9, posted (3 years 5 months 5 days 2 hours ago) and read 17576 times:

It does a set a precedent for banking corporations. On a smaller scale, RBS have the jetways at GLA (inside and out) and RBS subsidiary Ulster Bank have a heap of advertising on the perimeter fence at BHD.

Any idea what the lease is for annual rights to advertise over an entire airport's jetways? Is it calculated by passenger numbers, or does the airport think of a number and double it ?


User currently offlinegingersnap From United Kingdom, joined Aug 2010, 893 posts, RR: 5
Reply 10, posted (3 years 5 months 5 days 2 hours ago) and read 17539 times:

Quoting jamesontheroad (Reply 9):

RBS have advertisements outside of the UK and Eire also. I know they had they at FRA...not sure if they're still there mind you.

Also believe there are Ulster Bank ads at DUB.



Flown on: A306 A319/20/21 A332 B732/3/4/5/7/8 B742/4 B752 B762/3 B772/W C152 E195 F70/100 MD-82 Q400
User currently offlineeicvd From Ireland, joined Mar 2008, 2152 posts, RR: 4
Reply 11, posted (3 years 5 months 5 days 2 hours ago) and read 17491 times:

Quoting gingersnap (Reply 10):
Also believe there are Ulster Bank ads at DUB.

Im not certain but I think the ads on the B pier jetways in T1 where RBS aswell. The jetways in T2 advertise EI.


User currently offlinewarden145 From United States of America, joined Aug 2010, 507 posts, RR: 0
Reply 12, posted (3 years 5 months 5 days 1 hour ago) and read 17307 times:

I have to say, when I deplaned at LHR T5 for the first time, the HSBC ads were so prevalent that I gathered the impression that HSBC had sponsored the construction of the terminal. OTOH, their presence in the S.F. Bay Area was so slim that I had never heard the name before (this was in 2008)...


ETOPS = Engine Turns Off, Passengers Swim
User currently offlineMIA From United States of America, joined Feb 2004, 871 posts, RR: 1
Reply 13, posted (3 years 5 months 5 days ago) and read 17150 times:

What really gets me about the HSBC jetway advertisements is that, as an HSBC customer, the majority of airports that have these advertisements dont even have ONE HSBC atm in the terminal.


"Like all great travelers, I have seen more than I remember, and remember more than I have seen."
User currently offlineAirNZ From , joined Dec 1969, posts, RR:
Reply 14, posted (3 years 5 months 5 days ago) and read 17058 times:

Quoting gingersnap (Reply 10):
Also believe there are Ulster Bank ads at DUB.

Of course there are and, with branches throughout ROI, why wouldn't there be? Are you perhaps forgetting that Ulster and NI are two entirely different entities and maybe confusing that?


User currently offlineplanecrazy20 From Kuwait, joined Jun 2008, 36 posts, RR: 0
Reply 15, posted (3 years 5 months 4 days 23 hours ago) and read 16912 times:

NBK (National Bank of Kuwait) have their advertisements on the jetways at KWI, i think its a bank thing.

User currently offlineLAXintl From United States of America, joined May 2000, 25057 posts, RR: 46
Reply 16, posted (3 years 5 months 4 days 23 hours ago) and read 16834 times:

Jet bridge advertising is a concept pioneered by the HSBC Group and launched at LHR over a decade ago and is now at 50 airports in 23 countries around the world.

For example here at LAX, HSBC last year entered into a five-year agreement which features the HSBC branding prominently across the interior and exterior of 17 jet bridges at the Tom Bradley International Terminal, while several dozen other jet bridge interiors have advert displays of HSBC's "Values" campaign.

I’m told that such airport advertising has been quite effective for HSBC with hundreds of millions of annual views, and well matches with their target consumer audience.



From the desert to the sea, to all of Southern California
User currently offlineTreeHillRavens From Malaysia, joined Jun 2007, 397 posts, RR: 1
Reply 17, posted (3 years 5 months 4 days 23 hours ago) and read 16823 times:

Quoting xtra1 (Reply 4):
The Hong Kong & Shanghai Banking Corporation ( HSBC): their ads and bank branches are literally everywhere now. Such aggressive expansion, from when they were more of just a local bank in Hong Kong.

That is true. Even in Malaysia, they have been expanding so aggressively that it is now the largest foreign bank here in terms of branch presence, numbers of ATM, deposit share etc.


User currently offlineghYHZ From Canada, joined Feb 2008, 257 posts, RR: 0
Reply 18, posted (3 years 5 months 4 days 23 hours ago) and read 16739 times:

It must be a bank thing……..as I could never understand why the Hockey Arena in Charlotte, North Carolina would be the RBC (Royal Bank Of Canada) Center and in Boston, the TD (Toronto Dominion Bank) Garden...... Must be the good exposure and most “bang for the advertising buck. At least in Toronto it’s the “Air Canada Centre” and in Calgary we once had the “Canadian Airlines SaddleDome”

User currently offlinespud757 From United Kingdom, joined Nov 2007, 328 posts, RR: 0
Reply 19, posted (3 years 5 months 4 days 23 hours ago) and read 16736 times:

Quoting op3000 (Reply 8):
RBS got the MAN jetbridges

only at MAN T3. T1 and T2 are either unbranded or just have the MAN airport logo. Wonder if RBS will drop this advertising at MAN once all their branches in England are sold off to Santander (no more Santander red please, they've already taken over the UK high street!). Either that or RBS will keep advertising at MAN using NatWest as the english bank brand of the RBS group.
As well as GLA I noticed RBS also advertise at EDI which kinda makes sense since that's the location of their HQ.
Over in AMS it's ING that seem to follow the HSBC trend.
But at LHR... HSBC are king. I agree it's smart marketing. Get on a plane in LHR and HSBC is the last brand you see before getting inside the aircraft. De-plane at HKG or some other hub etc and the first thing you see is HSBC "the world's local bank".


User currently offlinebojangles From United Kingdom, joined Sep 2009, 110 posts, RR: 0
Reply 20, posted (3 years 5 months 4 days 23 hours ago) and read 16705 times:

Quoting AirNZ (Reply 14):
Quoting gingersnap (Reply 10):
Also believe there are Ulster Bank ads at DUB.

Of course there are and, with branches throughout ROI, why wouldn't there be? Are you perhaps forgetting that Ulster and NI are two entirely different entities and maybe confusing that?

Can't see anywhere in gingersnap's post that suggested there shouldn't be UB ads in DUB. He merely pointed out that they had them there. Chill man!


User currently offlineyellowtail From United States of America, joined Jun 2005, 6091 posts, RR: 2
Reply 21, posted (3 years 5 months 4 days 23 hours ago) and read 16631 times:

Quoting jamesontheroad (Reply 9):
Any idea what the lease is for annual rights to advertise over an entire airport's jetways? Is it calculated by passenger numbers, or does the airport think of a number and double it ?

$$$$$$$$$$$$. Pax use and terminal use do affect the price.....

I recall my son looking out the aircraft window when arriving in MIA and seeing the HSBC logo on the let bridges and asking what was HSBC

Quoting LAXintl (Reply 16):
I’m told that such airport advertising has been quite effective for HSBC with hundreds of millions of annual views, and well matches with their target consumer audience.

It is very effective. Case in point...we are talking about it here right now.



When in doubt, hold on to your altitude. No-one has ever collided with the sky.
User currently offlineapodino From United States of America, joined Apr 2005, 4257 posts, RR: 6
Reply 22, posted (3 years 5 months 4 days 23 hours ago) and read 16630 times:

Aside from the TBIT in LAX and the NY airports, are there any other airports where this is seen at in the US? Not necessarily HSBC, but in general? You would think this could be a potential revenue stream for either airports or airlines that operate these gates. And this is one revenue stream where the traveler isn't screwed on.

User currently offlineBMI727 From United States of America, joined Feb 2009, 15729 posts, RR: 26
Reply 23, posted (3 years 5 months 4 days 22 hours ago) and read 16498 times:

Quoting apodino (Reply 22):
Aside from the TBIT in LAX and the NY airports, are there any other airports where this is seen at in the US? Not necessarily HSBC, but in general?

Not many that I can think of, but I suspect some of it has to do with the fact that for the most part in America, airlines lease specific gates from the airport. I wonder if airports would allow the airline to sell the space, or if they would resist.



Why do Aerospace Engineering students have to turn things in on time?
User currently offlineLAXintl From United States of America, joined May 2000, 25057 posts, RR: 46
Reply 24, posted (3 years 5 months 4 days 22 hours ago) and read 16464 times:

Quoting apodino (Reply 22):
are there any other airports where this is seen at in the US?

According to documents they submitted when they proposed the LAX deal, the short airport list included MIA for the US. I don't know however if this is exterior or interior adverts.

From my personal travel I also want to say I've seen them at DFW(term D?) and SFO inside the jetways.



From the desert to the sea, to all of Southern California
25 FWAERJ : Surprisingly, ORD doesn't have HSBC jetway ads inside or out, even though HSBC's US credit card services division has a huge presence in the nearby su
26 Post contains images exFATboy : True, but we're airliner geeks! I have to admit I've always wondered just how effective the ads are - the airport is just about the last place I'm li
27 Post contains images PiedmontINT : To join the pedantic club in this thread I also would like to point out the RBC Center is not in Charlotte but actually in RDU
28 LAXintl : You'd be surprised. Airport advertising is one of the most effective forms of billboard media buys that can be made. People are essentially held host
29 Blueman87 : I know at JFK T5 doenst
30 Post contains links and images kl5147 : There is always an exception to the rule On Schiphol ING bank used to advertise on the jetways. View Large View MediumPhoto © Ruud Brinks Now it's t
31 willd : That is incorrect. Hong Kong & Shanghai Banking Coroporation does not exist. It was renamed to HSBC Holdings Plc some years ago, in fact, IIRC ar
32 garnetpalmetto : PiedmontINT beat me to the pedantic club on the location of the RBC Center (which is a fantastic venue. I've taken in many a 'Canes game there). The
33 mogandoCI : maybe it doesn't exist as an official legal entity in the UK, but the full name is still routinely printed the HKD paper currency issued by HSBC (i k
34 aklrno : No, properly speaking you would win the pedant award of the year. If I haven't just done so.
35 GT4EZY : I think the MAN ones have actually recently been de-branded.
36 brilondon : Even though this is not directly a airline realated repaly it was asked as part of a post but RBC and TD own insurance companies in U.S. In terms of
37 Post contains links exFATboy : I wasn't questioning the effectiveness of airport advertising in general, just HSBC's concentration on jetway advertising. Passengers are likely to e
38 gingersnap : I never said there shouldn't be? I was just pointing out that I think DUB have have UB ads on some of their jetbridges. I fear you may have somehow c
39 Archer : It always seemed strange to me. The signs are so plentiful but I can never find a branch of HSBC. They have been my main bank for 30 years or more. I'
40 trintocan : Airport advertising is very effective, with the captive audiences and all that. As for the front-end passengers, let's remember that they fly a lot mo
41 Post contains links and images thediplomat : Same in Macao - where you have banco da china notes - very confusing. At least in PVG - the airbridge advertising comes from... and in Shanghai Hongq
42 goblin211 : Up north there are lots of international traffic now. a lot of newcomers who like the familiarity of a bank from home so to speak. kinda adds some col
43 Post contains images N62NA : What is most annoying about this is that HSBC is NOT "The World's Bank." A friend has an HSBC account in London. He spent 2 months in Sydney and HSBC
44 LAXintl : Your friend needed a HSBC Premier account. Otherwise accounts are standalone in each country(much thanks to strict individual banking laws). The Prem
45 N62NA : Good to know!
46 Post contains links and images hz747300 : Tell me about it. When we moved from NY to Sydney, we thought we'd go to Sydney and transfer our Citi accounts. Haha, doesn't work that way. Citi Aus
47 Antoniemey : I'll bet you that you get offers for credit cards issued by HSBC.
48 max999 : Not true...I'm a Premier client and I've had terrible customer service in Asia. I had this one Indian girl explain to me with her meek, sheepish voic
49 laxboeingman : LAX does not have the ads, but I know that EWR and many other airports do. I am happy that LAX does not have the ads because to me they are tacky and
50 aerokiwi : Yeah but try and get them to talk to each other. You can't walk in to a branch in Australia and find out what your UK-based account has in it (a fair
51 jgw787 : I think they do at TBIT....the one airport that I know doesn't is SFO and maybe HKG (ironic...though that is there home so I guess the figure why bot
52 Post contains links LAXintl : Not a myth at all. Family has had HSBC relationship and have been able to draw and access accounts overseas without problems. If you wish PM and I'll
53 KiwiRob : I never had a problem accessing my Midlands Bank account from HSBC in Auckland, that was 12 years ago, you'd think they would have gotten better not
54 YLWbased : This is SOOOOOO incorrect. The Hongkong and Shanghai Banking Corporation Limited is the de facto Bank of Hong Kong SAR, and it is very well existing.
56 Post contains links UAEflyer : Even in DXB and SHJ, HSBC took the advertisment contract from citibank & dubai bank http://www.thenational.ae/business/m...s/hsbc-expands-airport-
57 Post contains images TreeHillRavens : That is incorrect. The Hongkong and Shanghai Banking Corporation (HSBC) still exists. As YLWbased mentioned in #54, it is the de facto bank of Hong K
58 ckfred : I wonder if that has something to do with most gates at ORD and MDW being leased to airlines. So, the airlines have responsibility for installing and
59 exFATboy : You're both right, with one minor correction. The global parent company is HSBC Holdings PLC. It is actually not a renaming of the Hongkong and Shang
60 727thumpship : Uh oh, you know what this means: a runway showdown! one chance, head-to-head, to see who is king boss of knowledge as it relates to multi-national, e
61 NYC2TLV : HSBC has an investment office in Tel Aviv if memory serves me right, but it is Bank Hapoalim that features on the inside of the jetways at TLV and Isr
62 Post contains images Super80DFW : Good evening sir. In your efforts to win the Pedant of the Year award, you also failed yourself. It's "Hongkong & Shanghai Banking Corporation",
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